Kenna Adds Location-Based Digital Media and Mobile Solutions With Adcentricity Partnership
July 05, 2012
Kenna's partnership with Adcentricity will add location-based digital media and mobile solutions to its portfolio of integrated technology tools.
Kenna, a member of the MDC Partners, has signed a partnership agreement with Adcentricity that will add location-based digital media and mobile solutions to its arsenal of proprietary integrated technology tools. By applying strategic and analytical models and leveraging technology, Kenna said it helps clients determine who the right customers are, build sustained, profitable relationships with them and deliver tailored and relevant experiences that drive incremental revenue.
Adcentricity gives Kenna a point of differentiation in digital out-of-home media — an area that holds tremendous promise for enhancing customer relationships. The company's proprietary, location-based digital platforms provide additional points of communication that will help Kenna's clients get found in today's hyper-connected world. Adcentricity's key platforms are AdCentral, which delivers targeted messaging through strategically-placed digital screens and AdMobile, which is a mobile shopping platform that provides shopping tools, location services, content management and analytics.
"Choosing the right technology partners is crucial for us," said Paul Quigley, chief operating officer of New York-based Kenna. "Partnering with Adcentricity gives us a faster, better and more cost-effective way for us to provide location-based mobile solutions to the North American marketplace."
"Location-based digital media is growing rapidly thanks to the wide array of channel options available to connected, on-the-go consumers," said Doug Woolridge, CEO of Toronto-based Adcentricity. "According to Juniper Research, revenue generated through mobile location-based services could grow to more than $12.7 billion by 2014. We are very proud to work with a marketing solutions firm of Kenna's caliber, and are confident their clients will benefit from this relationship."