MDC Partners, Where Great Talent Lives

In Adland, the Best Culture Lures the Best Talent

By: Rupal Parekh
NEW YORK (AdAge.com) -- As hiring freezes are lifted and the market for ad jobs returns, where will the talent go? In 2010, many will be lured to burgeoning digital shops. Others will head to creative technologist and connection-planning roles at big agencies, and still others to a spate of soon-to-open-their-doors upstarts. But one thing is certain: The very best talent is always attracted to places with the best culture.

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