As Director of Digital Innovation, Kip is responsible for leading the integration of emerging technologies and digital practices with MDC agencies and their brands. As part of the strategic planning group, he works on implementing and growing digital solutions across the network. Kip founded the Digital Works Institute in partnership with Chuck Porter and MDC, after running the Communications Planning practice at RAPP, where he brought digital behavior and insights to traditional brand planning. Prior to RAPP, Kip was SVP, ECD of Interaction Design at R/GA, providing creative leadership on the Nike, Nokia, SC Johnson, J&J, IBM and other accounts. Kip’s introduction to interactive design was as a game designer for EAI and Byron Preiss Multimedia, where he designed games based on licensed properties such as X-Men, Spiderman, Barbie, Clue, Scooby-Doo and Animaniacs. Prior to his focus on interactive design, Kip was a political consultant and speechwriter.