President and CEO - kirshenbaum bond senecal + partners
Lori Senecal is president and chief executive officer of kirshenbaum bond senecal + partners (kbs+p). Well-known in the industry for pioneering innovative new approaches and thought-leading practices, Lori was appointed president and chief executive officer of the newly rebranded kbs+p in September 2009.
She joined the agency with the vision and strategic goal of reinventing the shop around delivering higher-value creativity to maximize client ROI. To put a stake in the ground, she spearheaded the launch of the kbs+p Client Stock Index, a major new initiative designed to align employee rewards with client financial performance by directly investing in their businesses.
Lori’s key priorities have been in the areas of attracting best-in-class talent, championing a galvanizing, company-wide value system and creating a future-facing business model.
From a talent point of view, Lori has attracted top executive leaders to her team, including former Razorfish executive creative director, Marc Lucas; Mick McCabe, formerly chief strategy officer of Deutsch; and Matt Weiss, former North American chief growth officer for McCann Worldgroup.
Lori championed a new company belief system to "Do Things That Matter." It’s an internal coda that unifies how every person in the agency—from the receptionist to the creative director thinks and behaves. It is a notion that mixes passion and purpose, focusing the organization on the big and small things that make a difference every day.
And in the spirit of "Doing Things That Matter," it became clear that a fundamental change needed to occur in the business model, in recognition of the fact that, today, ideas are only truly great if they are conceived and deployed fast enough to gain a competitive advantage in the marketplace.
To deliver on that promise, under Lori’s leadership, kbs+p has evolved every aspect of its integrated offering—from collaborative hot housing to accelerate ideation, to advancing project management processes, to centralizing the entire agency around its digital technology and data practice—all geared to deliver "Speed To Genius"—superior creativity and higher ROMI in a shorter period of time.
Lori came to kbs+p from McCann Erickson, where she was president of the flagship New York office. A Montreal native, her career at McCann spanned more than fifteen years. She worked at three different offices (Montreal, Toronto, and NYC), and held top executive positions in different disciplines and multiple languages. Her previous titles include global chief innovation officer and global director of Content Integration for McCann Worldgroup. In 2003, she conceived of and launched TAG Ideation, a young-adult marketing specialist unit.
Lori brings extensive multinational account expertise, having held posts such as worldwide account director for Coca-Cola, and has worked with such notable brands as Sprint, Xbox, Molson, Nestlé, Nabisco, Weight Watchers, Staples, Applebee’s, and others.
She lives in Manhattan with her husband and believes that you should never ask permission to start a revolution.