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Anomaly and Team Announced as Winners in Adweek’s First Annual Experiential Awards

Presenting the brands, agencies and creatives taking activations to a whole new level

From The Iconic Laundromat to Adidas 747 Warehouse St. to the Insect Concerto, these are Adweek’s Experiential Award winners.
Photo Illustration: Dianna McDougall

There was a time when experiential marketing was a niche category, a simple add-on in a brand’s overall strategy. That time is over. Experiential activations have become more ambitious than ever—extraordinarily creative, inventive and engaging. With our inaugural Adweek Experiential Awards, we celebrate the talent behind the past year’s most impressive initiatives, and we can’t wait to see what next year brings.

Read the article here: https://www.adweek.com/brand-marketing/these-brands-agencies-and-creatives-are-taking-experiential-to-a-whole-new-level/