New York, NY, October 7, 2014 – MDC Partners Inc. (NASDAQ: MDCA; TSX: MDZ.A) announced today that Doner Media is joining forces with its sister MDC Partners media agency, Assembly, which launched in March as the industry’s first new scaled U.S. media agency in over 15 years. As part of the union, Greg Clausen, EVP, Chief Media Officer of Doner Media, will join the Assembly leadership team as Managing Partner. Complementing Assembly’s existing operations in New York, the addition of Doner Media’s capabilities to the agency extends Assembly’s geographical breadth with talent in Detroit, Atlanta, Los Angeles and Cleveland, while also providing deep expertise in local broadcast planning and buying.
“Assembly is operating under a new model that delivers the most progressive thinking and solutions to help brands thrive in today’s media environment,” said Martin Cass, CEO of Assembly. “By bringing Doner Media’s robust local media buying and sophisticated retail expertise into our offering, we are now even better equipped to optimize marketers’ media investments and deliver unique business-building programs for clients across categories.”
With over 20 years of experience leading media duties for marketers as part of a full-service advertising agency, Doner Media has developed a suite of proprietary tools to optimize media campaigns for clients including Arby’s, AutoTrader.com, Ohio Health, Perkins, PGA TOUR, Smithfield Foods and The UPS Store, among others. Through its work with both business-to-business and consumer brands, Doner Media has been widely celebrated for its integrated and data-driven approach to building value through media.
“This is a unique opportunity for Doner Media to further accelerate what we have built on behalf of clients, and lead innovation in the rapidly evolving media space,” said David Demuth, co-CEO of Doner. “We share Assembly’s entrepreneurial approach, as well as its orientation around technology as core to the modern media model. With this alliance, we are thrilled to offer even more breadth and depth of capabilities to clients, and even greater creative firepower to our programs going forward.”
The move comes at a time of considerable momentum for Assembly, which since launching in March has won extensive new business and augmented its leadership team with the hires of former CEO of M&C Saatchi New York Jeff Brooks as the agency’s Chief Commercial Officer and Fox Sports Media Group’s Catherine Warburton as Chief Investment Officer. At the same time, Doner Media has recently added the Grand Rapids, MI-based grocery/retail supercenter Meijer and the nation’s largest privately held wireless communications provider C Spire to its growing client roster.
About MDC Partners Inc.
MDC Partners is one of the world’s largest Business Transformation Organizations that utilizes technology, marketing communications, data analytics, insights and strategic consulting solutions to drive meaningful returns on Marketing and Communications Investments for multinational clients in the United States, Canada, and worldwide.
MDC Partners’ durable competitive advantage is to Empower the Most Talented Entrepreneurial Thought Leaders to Drive Business Success to new levels of Achievement, for both our Clients and our Shareholders, reinforcing MDC Partners’ reputation as “The Place Where Great Talent Lives.”
MDC Partners’ Class A shares are publicly traded on NASDAQ under the symbol “MDCA” and on the Toronto Stock Exchange under the symbol “MDZ.A”.
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