By Jessica Wohl, Ad Age
Denny’s has picked Anomaly as its new creative agency, a move that comes as the diner chain tries to rebound from a difficult 2020 when the coronavirus pandemic led to the closure of dining rooms and a massive sales decline.
Denny’s has “nothing but love” for EP+Co., says Dillon, adding. “no question, their work has really helped lead to the early stages of our brand rejuvenation.”
But the pandemic massively disrupted the restaurant industry, in particular sit-down chains such as Denny’s. That challenge gave the brand perspective as it decided to look for fresh ways to set itself up for the next stage of growth “as we head into that recovery mode,” says Dillon.
EP+Co handled Denny’s field marketing, menus and other work before becoming its agency of record in 2013. Dillon says the agency declined to participate in the review.