Anomaly Shanghai Office Adds to MDC’s Chinese Presence Established by Allison+Partners Beijing Practice
NEW YORK, May 23, 2013 /PRNewswire/— MDC Partners announced today that partner agency Anomaly is opening aShanghai office, further extending MDC’s global footprint in China. The Anomaly China office will be the second MDC partner agency office opened in China this year, following the January launch of the Allison+Partners Global China Practice headquartered in Beijing.
“MDC is designed to nimbly and efficiently support the ambitions of our clients, driving innovation wherever they aim to grow their businesses,” said Miles Nadal, Chairman and CEO of MDC Partners. “As the fastest growing major consumer market in the world, China represents a significant opportunity for global marketers, and we have seen great demand in the market for the exceptional talent and transformational approach to business our agencies offer. As MDC Partners expands its Chinese presence, we are thrilled to continue to fuel that talent to drive superior financial return for our partner clients.”
Reinforcing MDC’s and its partner agencies’ reputation for attracting the best-in-class global talent, the two agencies have enlisted top talent from the region to lead their new offerings. Anomaly China will be led by Eric Lee and Elvis Chau, as Managing Director and Executive Creative Director, respectively. Lee and Chau bring to Anomaly deep experience across several Asia-Pacific markets, and come to Anomaly from JWT Shanghai. Chau, who has been awarded nearly every creative award in the marketing communications industry, won China’s first-ever Cannes Lion Grand Prix, and has been named one of Fast Company’s Most Creative People in Business.
Leading Allison+Partners’ Global China Practice as managing director is industry veteran David Wolf, previously president and chief executive officer of Wolf Group Asia (WGA), a Beijing-based strategic corporate communications advisory firm. There, Wolf served a range of clients including Discovery Networks, Motorola Mobility, Google, Foxconn, Blizzard, AOL, About.com and Irdeto, winning both client and industry accolades and named 2012 Asia-Pacific Boutique Consultancy of the Year by SABRE/Holmes Report.
Founded in 2004, Anomaly is a difficult to define, but exciting to work at ‘new model’ agency with offices in New York, London,Amsterdam, Toronto, and Shanghai. The agency’s blue chip client roster includes Budweiser, Converse, Diageo, Dick’s Sporting Goods, Google, Marriott Hotel Group, Nike, and P&G. Anomaly has been recognized for a very wide range of work including Gold Effies for effectiveness in Media Strategy and as a Brand Owner; Lions, Cyber Lions, and a Grand Prix from Cannes; a Mercury Music Prize, and two Emmys for a TV series the agency created and co-owns.
Allison+Partners, an MDC Partners company, is an international communications firm driven by a collaborative approach to innovation and creativity. The result is freshly imagined, customized approaches that provide concrete, measurable strategies to drive market and executive leadership. Expertise includes consumer PR and marketing, corporate communications, technology and digital media, brand innovation, social impact, public affairs and healthcare. The firm is headquartered in San Francisco, with offices in New York, London, Los Angeles, Washington, D.C., Atlanta, Chicago, Phoenix, San Diego, Seattle and Dallas. The company has a 50-state grassroots network and deep affiliations with quality firms worldwide through MDC Partners(NASDAQ: MDCA, Toronto Stock Exchange: MDZ.A), a progressive marketing and communications network, championing the most innovative entrepreneurial talent. Visit us: www.allisonpr.com,
About MDC Partners Inc.
MDC Partners is one of the world’s largest Business Transformation Organizations that utilizes technology, marketing communications, data analytics, insights and strategic consulting solutions to drive meaningful returns on Marketing and Communications Investments for multinational clients in the United States, Canada, and worldwide.
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