Former Chairman of Burson-Marsteller’s US Digital Practice to Support MDC’s Strategic Communications Firms and Lead Network’s Digital Initiatives
New York, NY, June 5, 2014 – MDC Partners Inc. (NASDAQ: MDCA; TSX: MDZ.A) announced today that it has hired Michael Bassik as Managing Director and President of Digital Operations. Bassik comes to MDC from Burson-Marsteller, where he served as Managing Director and Chairman of the firm’s US Digital Practice, as well as CEO of its full-service integrated marketing and advertising firm Proof Integrated Communications.
In his new role, Bassik will be responsible for partnering with MDC’s highly-awarded strategic communications firms – including public relations, corporate communications, and financial communications consulting – to support their growth and development, and supporting the MDC Partners network of firms in all areas of digital and social media strategy. Bassik will work closely with Andre Coste, CFO of the MDC Partner Network, as well as with the existing team of Managing Directors in the Partner Network. With a history of building successful digital strategy and advertising companies, Bassik has deep experience developing profitable strategic partnerships across the industry and creating award-winning digital media programs for corporations, advocacy organizations and political campaigns.
“The MDC Strategic Communications Group of agencies have long shown themselves to be innovative in the marketplace and are enjoying tremendous growth as clients seek ever-greater return on their marketing investments,” said Miles Nadal, Founder and CEO of MDC Partners. “At the same time, we are observing increasing demand for the type of creative digital strategy that MDC agencies – across advertising, public relations, analytics and insights – are known for. As we continue to enrich our Strategic Resources group with deep, discipline-specific expertise, Michael’s experience in both areas is sure to help us even further accelerate our clients’ and agencies’ success.”
“Joining MDC Partners, particularly at this stage of the network’s success and momentum, represents an ideal opportunity for me to apply my entrepreneurial passions within a unique and collaborative model that is built around enhancing client success and growth,” said Bassik. “I have admired MDC’s strategy and activity in the communications and digital spaces for many years, and am thrilled to help fuel the growth and achievements of this best-in-class group of companies.”
Prior to joining the WPP group of agencies in 2011, Bassik co-founded DSPolitical, a leading digital political advertising network. He previously served as served as Senior Vice President of Global Strategy Group, Chief Digital Officer of Air America Media, and Vice President of MSHC Partners where he built and managed the nation’s first Democratic online political marketing agency, attracting high-profile clients including John Kerry for President, Hillary Clinton for President, MoveOn.org and the United Nations Foundation. Throughout his career, he has worked with such high-profile clients as Intel, Ford, Bank of America, Coca-Cola, HP, IBM and the Democratic National Committee, and been honored numerous times including being named one of Advertising Age’s “40 Under 40” in 2014 and “PRWeek’s “40 Under 40” in 2013.
About MDC Partners Inc.
MDC Partners is one of the world’s largest Business Transformation Organizations that utilizes technology, marketing communications, data analytics, insights and strategic consulting solutions to drive meaningful returns on Marketing and Communications Investments for multinational clients in the United States, Canada, and worldwide.
MDC Partners’ durable competitive advantage is to Empower the Most Talented Entrepreneurial Thought Leaders to Drive Business Success to new levels of Achievement, for both our Clients and our Shareholders, reinforcing MDC Partners’ reputation as “The Place Where Great Talent Lives.”
MDC Partners’ Class A shares are publicly traded on NASDAQ under the symbol “MDCA” and on the Toronto Stock Exchange under the symbol “MDZ.A”.
SVP, Corporate Communications