On December 21, 2020, MDC Partners and Stagwell Media LP announced that they have entered into a definitive transaction agreement to combine their respective businesses, uniting the award-winning talent of MDC with the advanced technology platform of Stagwell to create the transformative marketing company today’s marketplace demands.
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NOTE FROM MARK PENN:
Today we announce the arrival of a new proposition to the marketing industry – a company strategically built and uniquely organized to unleash the power of Talent + Technology to scale Creative Performance.
By entering into an agreement to combine MDC Partners and The Stagwell Group, we are uniting the celebrated talent of MDC with the innovative, technology-forward capabilities of Stagwell to create a marketing services company built for today and tomorrow. We are introducing something new: a formidable partner equipped with modern capabilities, sized for speed, and laser-focused on building brands.
At the core, these capabilities are built around:
This highly complementary combination is the right mix of world-class, award-winning talent, creativity, and digital and technology platforms to get the right ad to the right person at just the right time.
The fuel that will drive this new company is collaboration. Our talent, empowered by technology, will collectively deliver to our clients precisely what they need to grow: creativity, effectiveness, and innovation. Scaling Creative Performance is how we will scale our clients’ business outcomes.
We will underpin these promises with investment. By doubling down on world-class talent, enhancing our global footprint, expanding into new areas of technology and driving collaboration, we are simultaneously investing in our clients’ future and in our own transformation.
Today is just the start of what’s to come, and we are excited to share this journey with you.
Chairman and CEO, MDC Partners
President and Managing Partner, The Stagwell Group