In the quest to keep up with technological advancements, brands are beginning to enter the world of venture capitalism to “get in on the ground floor” of the next game-changing innovation. But what type of partnerships make sense for brands, whose objectives aren’t quick profit, but learnings and competitive advantages? And how does a brand even enter this space? We spoke with Jessica Peltz of MDC Ventures, who shared her journey into the world of Corporate VC, and discussed some tech developments marketers should keep an eye on.
The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
Listen to the podcast here: http://marketingfutures.ana.net/podcast08/landing-90X8-55984.html