Dairy milk faces rising competitive pressure from non-dairy alternatives such as oat milk from the likes of Oatly and Chobani. On Tuesday, Starbucks began offering Oatly at all of its U.S. shops.
The “Got Milk?” message originated in California in 1993 in work for the California Milk Processor board created by Goodby Silverstein & Partners. The national group then licensed the phrase two years later.
(Source: Ad Age)