Deirdre McGlashan is Chief Media Officer, at MDC Partners, where she is tasked with driving and evolving MDC’s best-in-class global media, data and technology capabilities. A key central client resource, McGlashan leverages her wealth of international experience in the digital ecosystem, leadership directing scaled global digital ad spends, and expertise marrying data, technology and communications to drive business success for client brands.
McGlashan brings to MDC a deep background in digital marketing across three continents, having worked closely with platforms like Twitch, TikTok, Alibaba and Tencent, complementing extensive experience in the Google, Facebook, and Amazon ecosystems. She has led roles across creative, production, development, operations, media, strategy, technology and data, and in her previous role as Global Chief Digital Officer at MediaCom, drove a digital-first mindset across the network’s 8,000 global employees and worked alongside agency leadership to revamp the firm’s digital approach. McGlashan previously served as Head of Digital, Global Clients for Aegis Media, and prior to that, as CEO of Aegis Media company wwwins Isobar Greater China, where she led a team of 220 digital specialists across strategy, creative, technology and media. An entrepreneur at heart, Deirdre was also a Founding Partner of independent agency AnalogFolk, a multi-disciplinary marketing communications agency that fuses both analog and digital communications channels.